Sr. Digital Marketing & Ecommerce Manager
About Chosen Foods:
At a time when food is often fast and convenient, Chosen Foods encourages people to slow down, get in the kitchen and put real food back on the table. We believe food should nourish and sustain our bodies, our lives and our communities. We are committed to Non-GMO labeling, access and education and making our products available in places where good, healthy food is harder to come by. We value our people, our culture, our brand and our potential for continued growth as we bring healthy food to everyone. Chosen Foods is "Made to Nourish."
We produce 15 healthy cooking oils & sprays, condiments, ancient grains and snacks, but our flagship products began with avocado oil. We are the largest supplier of avocado oil in the world utilizing a unique, gentle refinement process that preserves vitamin E and antioxidants while creating a mild flavor well suited for everyday cooking. We were recently named to the Inc 500 list of fastest growing companies in the US, placing #47 on the list overall and #5 in Food & Beverage.
We are based in sunny San Diego, California with a fun new office space in the Midtown/Little Italy neighborhood. We work hard and play hard; we drink cold brew coffee and kombucha soda on draft in our incredible kitchen; we have a passion for greatness and success which has been one of the most vital keys to our success to date. We are looking for truly exceptional people to add to our team
About the Position:
The Sr. Digital Marketing & Ecomm Manager is responsible for Chosen Foods digital revenue generation strategy. This includes the management of both owned site and 3
rd party channels such as Walmart.com, Amazon.com and more. Effective strategy creation and execution will include close integration with Product Development, Logistics & Supply Chain, Communications and Brand Management as well as various external resources such as brokers and agency partners.
Overall the position manages the strategic and tactical direction of our digital efforts to drive awareness and conversion online. The Ecommerce Marketing Manager will lead integrated marketing strategy and drive growth through data-driven marketing, digital demand generation campaigns and product positioning.
Must have experience in consumer packaged goods preferably in Food and Beverage. Extra bonus points for Natural Products industry experience!
Responsibilities - Strategy
Develop and execute robust ecommerce marketing and revenue generation strategy with short and long term KPIs.
Develop customer acquisition and retention strategies (email marketing, loyalty / subscription programs)
Develop and manage execution of SEO/SEM strategy
Develop and manage execution of all digital marketing initiatives including email, paid media, and promotions.
Developme and manage execution of strategies which increase; traffic, conversion rates, and average order value across all ecommerce channels and partner sites.
Create online promotion calander and work closely with Brand Management to coordinate efforts in retail.
Responsibilities - Analytics
Must be able to qualitatively and quantitatively measure results and achieve financial goals and KPIs using Micosoft Excel, Google Suite, and new Analytics platforms
Strong analytical skills with experience in social and digital analytics, including but not limited to site traffic, conversion, spend, click-through rate, etc.
Manage and track media budgets and sales forecasting for online
Conduct online surveys, A/B testing, and the ability to effectively analyze feedback
Responsibilities – Management & Communication
Ability to develop and manage a resource network to accomplish implementation needs
Ability to manage design and development teams to create high quality websites and landing pages that result in increased sales
Ability to work directly with Logistics and Supply Chain departments to achieve exemplary consumer and customer experiences, ensure inventory for promotions, and focus promotional strategy on short code product
Work with Communcations and Brand Management to prepare and execute the digital aspect of new product launches into market
Work directly with Communications Manager to use social media, content, influencers and PR to support E-Commerce strategy
Manage broker network responsible for ecommerce execution in 3 rd party platforms.
Must have experience selling and managing online marketplaces - Amazon / Walmart.com
Requirements - Experience
At least 5+ years experience in an ecommerce management position.
Experience with ecommerce and digital marketing platforms such as shopify, mailchimp and adobe creative suite.
Experience deploying a succesful email marketing automation program
Experience leading web development projects
Must have extensive experience selling and marketing products on Amazon.com
Extensive knowledge of e-commerce platforms, technology, trends & sophisticated analytics
Experience with digital analytics reporting tools
Entrepreneurial mind, result driven, and passionate
Proven track record of successfully developing and executing digital campaigns with superior ROI
Requirements – Personality & Skills
High degree of initiative with willingness to roll up your sleeves to get things done
Excellent written, visual, and verbal communication skills
Passion for building campaigns that generate sales
You are intensely data driven – you know what it takes to improve conversion rates and drive success.
You are able to think strategically and maybe a bit outside the box to stay within budget constraints.
You have extensive experience with ecommerce analytical tools and can easily analyze data to get to meaningful insights.
You enjoy identifying new areas of ecommerce opportunity.
You are a true collaborator and love working on an active team with people who enjoy working together.
You have a passion for healthy living and are excited by Chosen Foods’ vision to bring true nourishment to every table and every meal
Chosen Foods is an Equal Opportunity Employer