Founding Team

Carsten Hagen, Founder

Mr. Hagen has over 35 years of experience in business management and international marketing throughout Europe, North and Latin America. He holds a technical degree from his native country of Norway, and has had extensive marketing and management training in Canada and Europe. Hagen was based for 10 years in Mexico City, as a Marketing Manager for a major international equipment firm and as Founder and President of a European-Mexican joint venture in the food processing and fishing industry. As president of a publicly traded company he raised over $7MM and built the largest and most advanced land based salmon farm in North America. He developed and marketed a line of value added seafood products for the North American Market. Hagen holds a diploma in Naturopathic medicine. He developed a branded line of nutraceuticals to the professional health industry in Canada. Hagen has in-depth knowledge of Mexico, where he has worked and maintained a residence over the past 20 years.

Sioma Waisburd, Board of Directors

Sioma is a Wellness Entrepreneur and experienced in product development and marketing, after more than 13 years working in the CPG Industry. He is passionate about well being and convinced nature is our best ally, determined that pleasing our sense of taste does not have to be instead of pleasing our sense of health.

He is the founder and CEO of Whole e Nature, an innovative functional beverage company based in La Jolla, CA with products such as Wonder Fuel, a first of its kind organic and vegan superdrink based on Coconut MCT Oil currently distributed all over the US.

He is also Co-Founder and Board Member of Chosen Foods, a world leader in developing and marketing super-food based novel products such as oils, condiments and snacks using highly nutritional and ancient ingredients such as Chia, Quinoa and Avocado oil.

Prior to that he was responsible for International Sales and Marketing at EVSA, a Mexican family company that manufactured and owned brands such as the Shampoo Vanart and Pomada de la Campana, two of the most iconic CPG brands in Mexico with over 100 years in the market that were acquired from Pfizer in 2004.

Sioma holds a BA in International Relations and BBA in Business Administration from the University of San Diego and an MBA from Babson College. He is also a Certified Somatic Coach from the Strozzi Institute.

George R Todd, President

Mr. Todd comes to Chosen Foods with more than 25 years of experience in building successful entrepreneurial companies. As a consultant his focus was on strategic financial and business development, as well as early stage funding and executive planning. After developing multiple product patents in the reinforced plastics industry Mr. Todd built a national distribution channel for the products in the industrial building materials market. Later his focus shifted to financial planning for emerging tech companies in the Pacific Northwest, and it was during this time that he met Carsten Hagen in Vancouver B.C. As a health conscience consumer Todd understood the value of what Mr. Hagen was building with Chosen Foods Corporation and the two joined forces in 2010 with the focus of starting Chosen Foods distribution in the U.S. As President of Chosen Foods Inc. Mr. Todd is in charge of managing US operations while Mr. Hagen is the group’s CEO. Mr. Todd graduated from Seattle Pacific University.

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